Ever since the days of Michael Jordan and his signature shoe deal with Nike, the sneaker game has only become bigger. The Air Jordan I was originally released back in 1984.
Since then, it spawned new versions every year and still does to this day. Other NBA players began to get involved with Nike and Reebok battling in the sneaker market early on. Since then, Converse, Adidas, and Under Armour all got into the mix. A number of today's star players are showing up on the court wearing their latest signature shoes. In addition, over 70% of NBA players shoes can be traced back to 14 other players signature shoes. Here are six of the top NBA shoe lines you will see out on the court!
Lebron Signature Shoe Line
There's no arguing that LeBron James will go down as one of the NBA's all-time greats. Nike saw his potential before he even set foot on the NBA hardwood, giving him an unprecedented contract worth $90 million. LeBron's popularity has increased over the years and his shoes continue to be among Nike's top sellers for active players.
He's reached the NBA Finals eight-straight times and nine total. During these appearances, he's shown off his signature shoes like the Nike LeBron 14 in 2017 and the newer Nike LeBron 15 in 2018. Fans are likely to see some new color combos now that LeBron has signed to play with the L.A. Lakers starting in 2018.
Kyrie Irving Signature Shoes
Kyrie Irving's popularity rose as he began showing his skills as LeBron James' teammate in Cleveland. Just like LeBron, Irving also decided to work with Nike when it came to his signature shoes. Today, Irving is one of the top guards in the league with many praising him for his handles on the court. His scoring and other abilities have him among many fans' favorite players.
Irving's signature shoes are highly-personalized when it comes to their design. In November 2017, he was seen wearing an exclusive Kyrie 3 which had a rose on the side in honor of his mom who passed when Irving was just four-years-old.
Kevin Durant Signature Shoes
Durant has represented Nike for years now with his signature shoe known as the "KD." It's been one of the top sellers along with LeBron's. In 2014, Durant signed a new 10-year endorsement contract with the shoe company, thanks to the Roc Nation Sports group that represents him. That deal was worth an estimated $300 million.
Since then, Durant won the NBA MVP Award. He's now a two-time NBA Finals MVP with the Golden State Warriors. At the July 2018 Team USA Minicamp in Las Vegas, "KD" was spotted wearing a pair of his Nike KD 11 shoes. These shoes featured royal blue and gold, matching his team colors.
Stephen Curry Signature Shoes
Two-time NBA MVP and three-time NBA Champion Stephen Curry has become idolized and mimicked by many aspiring basketball players due to his long-range abilities. As of 2017, he ranked among the top four shoe contracts for active NBA players. Curry was worth $12 million for his exclusive deal with Under Armour. He signed with Under Armour in 2013 after leaving Nike.
Basketball shoe sales started to surge under Curry in 2013 and 2014. He's worn several newer versions of his signature shoes with the Curry 2 in 2016 and the Curry 3s in 2017. Today, his latest version selling online or in stores is the Curry 5.
James Harden Signature Shoes
It's no surprise that James Harden signed a 13-year deal with Adidas in 2015. He's one of the league's top stars and highly marketable. At the time of his deal, Adidas had fallen to No. 3 in the apparel category, trailing Nike and Under Armour. However, Harden won the NBA MVP Award in 2018 which should boost sales a bit.
Harden's signature shoe is the Adidas Harden. There have been three editions released so far. He was recently spotted wearing the signature Harden Vol. 3 shoes in grey during Team USA Minicamp. A variety of his other Harden edition shoes are sold through Adidas or retailers.
Dwyane Wade Signature Shoes
Much like Curry, Dwyane Wade is with a company that wasn't traditionally part of the basketball shoe battle. Wade had been with Nike up until 2012 but signed a lucrative deal with a Chinese sneaker brand called Li-Ning. In 2018, his sixth signature shoe under the brand, the "Way of Wade 6," dropped for NBA fans to purchase.
Wade's shoes are made available on a limited basis for United States fans. His website Way of Wade features a variety of his signature shoes that fans can buy. These include the "Dragon Boat Festival," "White Hot," and "Skyline" color schemes. D-Wade seems to be highly invested in the brand's success in China, as he also has an equity stake.